The most popular Yuchai creates a 100 billion yuan

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Yanping, chairman of the board of directors of Guangxi Yuchai Machinery Group Co., Ltd. and chairman of Yuchai Machinery Co., Ltd., said in an interview that 2011 was the first year for the implementation of Yuchai's 12th Five Year Plan and the celebration of Yuchai's 60th birthday, New starting point - professional, creative

Yanping, chairman of the board of directors of Guangxi Yuchai Machinery Group Co., Ltd. and chairman of Yuchai Machinery Co., Ltd., said in an interview with a supporter of static stiffness response shock absorption equipment that 2011 is the first year for the implementation of Yuchai's "12th Five Year Plan" strategy and the celebration of Yuchai's 60th birthday. Yuchai will make every effort to build a world-famous brand of Yuchai with the theme of "new height, new starting point - professionalism, creation and Transcendence", Achieve the strategic goal of Yuchai large multinational enterprise group

Yan Ping said that during the 12th Five Year Plan period, Yuchai will spare no effort to promote the sustained, high-speed, healthy and coordinated development of "two product chains and multiple industrial clusters", strive to achieve a sales revenue of more than 100billion yuan by the end of the 12th Five Year Plan period, and achieve the synchronous growth of total profit and sales revenue. "Two product chains" refer to the engine product chain and the construction machinery product chain; "Multiple industrial clusters" refer to the enterprise groups of "Yuchai" enterprises divided by industry, which are mainly formed by further expanding or entering new fields based on the current industrial structure

when guoshengkun, Secretary of the Guangxi Zhuang Autonomous Region Committee of the Communist Party of China, visited Yuchai in june2010, he encouraged Yuchai, as a national brand, "not only to strive for domestic A, but also to strive for world A."

as an excellent national brand in China, Yuchai is making its own "world a" dream step by step

the dream began in a time of crisis

Yan Ping said that in the 60 years of development, Yuchai has been committed to promoting the internationalization of the brand. The internationalization of Yuchai cleaning started at the end of the last century, and the real fast pace was in 2005. In 1997, Yuchai set up its first overseas office in Vietnam, then successively set up offices in Malaysia and Thailand, and stationed service engineers in ASEAN countries

however, in 2005, Yuchai experienced an unprecedented decline in the industry: the automotive industry has been declining, and the truck market has been declining. The heavy truck and quasi heavy truck market has declined by 32%, resulting in a downturn in the production and sales performance of engine manufacturers

in the face of severe challenges, Yanping, the newly appointed party secretary and chairman of Yuchai Machinery Group Co., Ltd., led the new generation of leadership of Yuchai, worked with the employees of the group, spared no effort to seize the market, bucked the trend, and finally created a "Yuchai phenomenon" that surprised peers: in 2005, the annual operating revenue was 12billion yuan, an increase of 12.3%; 250000 diesel engines of various types were sold, an increase of 16%; Export revenue reached 17million US dollars, an increase of 96%

at that time, Yan Ping proposed to build Yuchai brand into a world-famous brand in ten years or more, and put forward the development strategy of Yuchai group in the next ten years. The main means is to comprehensively carry out domestic and international joint ventures and cooperation, and whether there is really a plant to speed up the introduction and application of high and new technologies, expand the industrial chain around the main business, and focus on the development of diesel engines, construction machinery, special vehicles Build a business platform with annual sales of 100billion yuan for auto parts, auto chemicals and other related industrial products. Subsequently, it established the vision of "building a world-renowned brand and achieving large multinational enterprise groups", and standardized the development of enterprises with international standards

"excellent quality, international Yuchai", which is the theme of Yuchai internationalization proposed by Yan Ping in 2005; "Key breakthrough, in-depth expansion, and becoming stronger and bigger" are the main strategies proposed by Yan Ping for Yuchai to move from the national stage to internationalization

from Southeast Asia to the world

Yuchai first chose Southeast Asian countries with the same or similar cultural and historical background as China. In the first battle with neighboring Vietnam, Yuchai mainly aimed its products at the truck market: Yuchai engine 4108 series products took the lead, and put pressure on many varieties of light trucks in Vietnam; Yuchai 6m heavy-duty engine also performed well and began to enter the Vietnamese market in batches

each country has its own policy. Indonesia, the "land of thousands of islands", is a vast and sparsely populated country with poor infrastructure, especially power supply facilities. It is convenient for ships to travel. Yuchai's single machine and ship engine for power generation are just in use. Yuchai engine, which has been used in public transport in more than 100 cities in China, is also naturally widely used in public transport vehicles in many cities in Malaysia and the Philippines. Yuchai also cooperates with many enterprises in Thailand to carry out CNG (compressed natural gas) engine business

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