Discussion on the development of the most popular

2022-07-31
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A preliminary study on the development of China's cans industry

aluminum cans came out in the 1960s. After more than 30 years of development, they have formed a huge production scale in the world, and there has been a serious imbalance between supply and demand. Even in the United States, where the technology of cans is developing fastest and the consumption level is the highest, in recent years, the production capacity of can factories has increased faster than the consumption demand. The annual production capacity has increased by 2%, while the annual demand has increased by 1%. The annual production capacity has also exceeded the demand of 1billion cans. In addition, the rapid rise of various packaging containers in recent years, especially the rapid development of PET containers and the expansion of packaging functions, has intensified the competition in the beverage and beer packaging market. In foreign countries, cost reduction has become the main theme of the development of the cans industry. Cans, molds and equipment manufacturers are constantly developing new products around cost reduction, and even taking the road of asset restructuring. Some international business authoritative analysis institutions predict that some high-cost cans in the United States will be closed due to lack of competition

the domestic can industry began in the 1980s, with an annual output of only 2.4 billion cans. With the completion of major technological transformation of the original can factory and the capital input of foreign investors in the can industry, the annual production capacity of the national can industry has exceeded 10billion. Although the domestic demand for cans is increasing year by year, the serious imbalance between supply and demand has become an unavoidable fact. To survive, The tank factory has' internal friction 'every year On the one hand, the tank factory itself is in a state of loss operation, on the other hand, it hinders the development of China's tank industry. As a result of competition, on the surface, the beverage and brewery are the beneficiaries. However, in the long run, the packaging manufacturers are unable to significantly reduce costs due to their inability to carry out technical transformation, and the beverage and beer industries using packaging products are also difficult to reduce the packaging costs of their own products, thus hindering consumption and ultimately The victim

therefore, cost reduction is the only way for the survival and development of the domestic can industry, and the horizontal combination of the can factory, the beverage and the brewery is an effective way to achieve substantial cost reduction, which is also a beneficiary for the beverage and the brewery

Union will promote the development of the can industry

China is a potential big market for pop can consumers. If each person consumes more cans every year, the total demand will increase. Of course, there is no need for Americans to consume more than 400 cans a year, only one quarter of them. Then the national tank factories will not have to worry about life. However, China has China's national conditions, that is, the non urban population accounts for about 80%, There is no doubt that this is a big market, but it is also a big issue for the can industry, that is, how to make the price of canned food affordable to consumers, and even make them look more cost-effective than consuming glass bottles. The only way to achieve this goal is to reduce the cost of this commodity. In recent years, due to the decline of aluminum prices in the U.S. can industry, the cost of cans decreased by 4% from the second half of 1998 to the first half of 1999. The decline of the price of cans has made the consumption of cans in the United States more than 100billion each year and maintained an upward trend

there are two main ways for foreign tank manufacturers to reduce costs. One is economies of scale. After more than 30 years of development, the production of foreign tank industry has become collectivized and has a considerable scale. It is easy to continuously add equipment or improve the production speed and then expand the scale on this basis. However, the scale of domestic tank factories is smaller than that of foreign countries. In recent years, most tank factories are operating at a loss, so it is difficult to spend a large amount of money to re introduce technology and equipment to expand the scale. In addition, in the current situation of serious imbalance between supply and demand, further expansion of the scale will undoubtedly further worsen the demand relationship. Obviously, this way to reduce costs is not suitable for the domestic situation

But it is certain that

the second is to reduce the cost of raw and auxiliary materials. Relying on scientific and technological progress to reduce costs can achieve twice the result with half the effort. The tank industry integrates the technologies of metallurgy, chemical industry, machinery, electronics and other industries. The reduction of raw and auxiliary material costs depends on the scientific and technological progress of these industries. (1) Reduce the thickness of aluminum sheet. (2) Change the can shape. According to the report of a foreign material manufacturer, for every 0.01mm of aluminum plate material thickness reduced in the tank factory in the United States, about US $0.22 can be saved per thousand cans. The material consumption can be saved by reducing the easy open cover neck from 404 to 401. The material consumption can be saved by 6.7% when the tank neck is reduced from 206 to 204. If it is reduced to 202, 13.6% can be saved. The best level is 19.4%. In order to ensure the original performance requirements of the tank, many new processes are adopted, such as the secondary forming technology of the tank bottom, which can increase the pressure resistance of the tank bottom by 26%. There are many professional manufacturers serving the tank industry in foreign countries, which form a continuous process from aluminum plate, mold, electronic chemical equipment and other manufacturing industries. Whenever the tank industry puts forward a cost reduction topic, these industries actively carry out research and development, or due to the market competition in the industry, they need to continuously research and develop equipment to provide options for the tank industry to reduce costs

at present, domestic tank factories do not have such conditions, so the only way to reduce costs is to rely on imported technology and equipment to transform the existing production line. It still needs a large amount of capital investment, but compared with the expansion of the scale, it is more in line with the reality of the domestic tank industry. In terms of cost reduction, the foreign tank industry has generally adopted the ways of reducing the thickness of aluminum plate and improving the tank shape, and the most advanced level has reduced the tank mouth to 202. The domestic tank industry should move closer to this aspect. Of course, it is still difficult for the domestic tank industry to carry out this technical transformation unilaterally at a fast pace. Because some major technical transformation of the can factory will affect the transformation of relevant equipment of the beverage and brewery, which requires the cooperation and support of the beverage and brewery. If a community of interests can be formed through association, it can be divided into two steps by referring to some foreign practices. First, the tank factory will spend money on the technical transformation to reduce costs. After the technical transformation is completed, the beverage and brewery with joint cooperation relationship will not rush to ask the tank factory to reduce the product price within a certain period of time, but maintain the original price so that it can recover a certain amount of investment costs. Then the tank factory will reduce the cost price so that the beverage The packaging cost of breweries will be reduced to promote the expansion of the consumer market and give them profits, and then find a balance of interests for common development. In this way, even if the tank factory is responsible for technical transformation, it will not have too much market pressure and will actively invest in it, so as to promote the development of the tank industry. This will greatly reduce energy consumption and benefit both the country, the people and enterprises

jointly promote the development of the beverage and beer industry

in recent years, the market competition in the beverage and beer industry has also been extremely fierce. Various promotional means have been launched, including price reduction sales and long-distance door-to-door delivery. According to the investigation of relevant national parties, the disorderly low-cost competitive selling made the average sales revenue per ton of beer in 1997 about 50 yuan lower than that in 1996. In 1998, the competition further deteriorated, and the loss in the industry reached 50%. So far, the beer production capacity has exceeded the consumption capacity by 20%. Every commodity has its limit price. If it does not reduce the cost or improve the grade, expand the market, but only uses the method of selling at a lower price, when it reaches or is lower than the limit price, it will break through the loss profit point, which may not affect the survival of the enterprise in the short term. If it is in this abnormal operation state for a long time, it means going bankrupt. As a pop can beer, it is superior to glass bottle in terms of consumption grade, safety, trademark decoration and many other aspects. Although the consumption level of canned beer has increased year by year, due to the influence of the traditional consumption concept, it only accounts for 6% of the market share, and it is still difficult to leap to a big level. Although the expansion of various promotional means by liquor merchants has stimulated consumption to a certain extent, the consumption market is like a piece of cake. Only by making the cake bigger can the share of each other be larger, which requires reducing costs and reducing prices to promote consumption

the limited use of glass bottles not only improves the safety of glass bottles, but also increases the cost of beer packaging, which is a good opportunity for the use of canned beer. If the packaging grade and price are superior, consumers are willing to accept the unique characteristics of canned beer. In the United States, there are glass bottles of beer that are more expensive than cans. With the improvement of people's consumption level, more and more people prefer canned consumption, so brewers should also approach the international packaging level

with the acceleration of China's accession to the WTO, not only the multi-channel data collection, drawing and storage of its flag are completed by the interaction of computer and single chip microcomputer, but also the "construction of high performance thermoplastic composite intelligent factory" project of its subsidiary, CGN Juner new materials Co., Ltd. has a certain impact on the domestic cans industry, and the potential crisis in the beer market has been gradually exposed. The more fierce competitors of domestic breweries come from foreign wine merchants, The influx of foreign drinks and beer is mostly in the form of cans. First, the transportation is safe and reliable. Second, the cost of Canning is lower than that of glass. Since the packaging cost of foreign canned beer is lower than that of domestic beer, the price of wine products is low. After entering the Chinese market, it has strong competitiveness. Moreover, most of them have the consumption effect produced by famous brands. Therefore, if the domestic liquor industry does not reduce the cost, especially the canned beer, it will be difficult to compete, and will gradually lose this market share

however, most domestic breweries are small in scale and diversified in production. It is quite difficult for state-owned, private and foreign-funded enterprises to reduce packaging costs by relying on their own strength. Therefore, for milk and yogurt products, from the needs of expanding the consumer market and market competition, as well as the overall situation of their respective survival and development, the brewery should also conduct horizontal cooperation with the tank factory. If we can combine the interests of both sides, concentrate on reducing packaging costs, and finally promote the development of the beer industry

in a word, no matter it is a can factory or a beverage or beer factory, the industry can develop only by promoting consumption. The only way to promote consumption is to make products of high quality, low price, safe and convenient to use. The horizontal combination will free the tank industry from the dilemma of cost reduction, promote the development of the tank industry, and also promote the development of the beverage and beer industries. The relationship between the two industries should be regarded as an interdependent relationship

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